Liza Shokhina

Research-driven UX designer
with experience in B2B and infrastructure products

See my work

Contact

My work

Services pattern

Cloud provider · Console

How do you sell 50+ cloud services through one consistent experience? Designing a unified service pattern for a complex B2B control panel — and getting three disciplines to actually use it.

Design systems

Service patterns

B2B cloud

Services pattern

Cloud provider · Console

How do you sell 50+ cloud services through one consistent experience? Designing a unified service pattern for a complex B2B control panel — and getting three disciplines to actually use it.

Design systems

Service patterns

B2B cloud

Services pattern

Cloud provider · Console

How do you sell 50+ cloud services through one consistent experience? Designing a unified service pattern for a complex B2B control panel — and getting three disciplines to actually use it.

Design systems

Service patterns

B2B cloud

Document Templates

Internal service

Research-led redesign of a document tool: 3 user groups, interviews + log analytics, prioritised into 3 shippable iterations.

UX research

Internal tools

Analytics

Document Templates

Internal service

Research-led redesign of a document tool: 3 user groups, interviews + log analytics, prioritised into 3 shippable iterations.

UX research

Internal tools

Analytics

Document Templates

Internal service

Research-led redesign of a document tool: 3 user groups, interviews + log analytics, prioritised into 3 shippable iterations.

UX research

Internal tools

Analytics

Measuring cognitive load by eyetracking

Masters Thesis

An eye-tracking study comparing how hard different cloud consoles are to think about — research that feeds straight back into design.

Eye-tracking

Cognitive load

HCI research

Measuring cognitive load by eyetracking

Masters Thesis

An eye-tracking study comparing how hard different cloud consoles are to think about — research that feeds straight back into design.

Eye-tracking

Cognitive load

HCI research

Measuring cognitive load by eyetracking

Masters Thesis

An eye-tracking study comparing how hard different cloud consoles are to think about — research that feeds straight back into design.

Eye-tracking

Cognitive load

HCI research

Communication Design pieces

CHDK-Pravo & other

Landing pages, print, identity and business cards — where I get to work with my hands.

Communication design

Identity

Communication Design pieces

CHDK-Pravo & other

Landing pages, print, identity and business cards — where I get to work with my hands.

Communication design

Identity

Communication Design pieces

CHDK-Pravo & other

Landing pages, print, identity and business cards — where I get to work with my hands.

Communication design

Identity

Product Catalogue

Cloud provider · Console

Turned an unstructured wall of products into a scannable catalogue with clear categories and information scent.

Information architecture

Scannability

UI craft

Product Catalogue

Cloud provider · Console

Turned an unstructured wall of products into a scannable catalogue with clear categories and information scent.

Information architecture

Scannability

UI craft

Product Catalogue

Cloud provider · Console

Turned an unstructured wall of products into a scannable catalogue with clear categories and information scent.

Information architecture

Scannability

UI craft

About

little facts

Design the control panel for a cloud infrastructure platform

At Selectel, one of the largest independent cloud providers in the region, I design how dozens of technical services get ordered, provisioned and managed — the complex, high-stakes surfaces this whole page is about.

Got my MSc in UX Analytics & Information Systems Design at HSE University

My thesis is an eye-tracking study of cognitive load in cloud infrastructure consoles.

Hold a BSc in Psychology from St Petersburg State University

I've always been drawn to how people think inside computer systems.

contacts

Let's work together

I'm open to UX / product design roles

bluewoolcaterpillar@gmail.com

in/liza-239-shokhina

@zwingletf